WRC, the FIA World Rally Championship has developed and launched a game-changing feature: WRC+. The subscription service offers fans never-seen-before rally coverage such as onboard cameras, live-tracking of the drivers, comparison of drivers‘ performances and a great variety of dedicated highlight programs. This commercial for wrc+ draws a male target group to subscribe to the fee-based premium service wrc+.
BDA Creative GmbH München
Art Direction / Styleframes: Anika Flade
Creative Direction: Tim Finnamore
Animation: Johannes Berner
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