DMAX came to us with the request to have a hard hitting trailer, to showcase the great variety of programmes they have and their enormous success they currently have on air. To show this in an exciting way and to accomodate the big amount of infographics, we came up with a 3D carpet, where the camera pans accross to highlight and switch on different bits of animation. The 3D graphics were then edited into the very fast paced promo.
BDA Creative München GmbH
Art Direction & Animation: Anika Flade, Astrid Nowak
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